CommonSpace
Tools
Branding
Industry
Social Change
Year
2026
Description
A FULL SOCIAL IMPACT CAMPAIGN AND VISUAL IDENTITY SYSTEM ADDRESSING THE LONELINESS EPIDEMIC, BUILT AROUND A MOBILE THIRD SPACE CONCEPT DESIGNED TO TOUR THE COUNTRY AND REBUILD COMMUNITY FROM THE GROUND UP.
ABOUT
The loneliness epidemic is one of the most underdiagnosed crises of modern life. As third spaces that casual place between between home and work, where real community happens continue to disappear, people are left with fewer natural reasons to hangout and build community. For this project, I was tasked with identifying a real-world crisis, defining a cause to combat it, and building an entire campaign around that cause. I landed on this concept of third spaces immediately and knew Loneliness was the crisis that fit best. After doing some research CommonSpace was born and I knew it was the answer to the problem. CommonSpace was designed for everyone to come together and build a community. The entire premise rests on radical inclusivity: a free of charge, welcoming space with no barriers to entry, where families, individuals, and strangers of any age can show up and just exist together. The design challenge wasn't defining a narrow user but rather making sure nothing in the brand accidentally excluded anyone. CommonSpace is a mobile third space that tours the country, converting a truck into a fully functioning communal environment with outdoor seating, lighting, atmosphere, and a name on the side people recognize. It's completely free for people to engage with. The name says it best: a common space for everyone, no agenda required.
ABOUT
The loneliness epidemic is one of the most underdiagnosed crises of modern life. As third spaces that casual place between between home and work, where real community happens continue to disappear, people are left with fewer natural reasons to hangout and build community. For this project, I was tasked with identifying a real-world crisis, defining a cause to combat it, and building an entire campaign around that cause. I landed on this concept of third spaces immediately and knew Loneliness was the crisis that fit best. After doing some research CommonSpace was born and I knew it was the answer to the problem. CommonSpace was designed for everyone to come together and build a community. The entire premise rests on radical inclusivity: a free of charge, welcoming space with no barriers to entry, where families, individuals, and strangers of any age can show up and just exist together. The design challenge wasn't defining a narrow user but rather making sure nothing in the brand accidentally excluded anyone. CommonSpace is a mobile third space that tours the country, converting a truck into a fully functioning communal environment with outdoor seating, lighting, atmosphere, and a name on the side people recognize. It's completely free for people to engage with. The name says it best: a common space for everyone, no agenda required.
The visual identity was built around that idea of community and structure. The logo having three nested squares represents the three spaces of daily life: home, work, and the missing third which is the core. The blocky typography and geometric forms are intentional; they're meant to feel like building blocks, echoing the brand's core message of building community back up. All identity development was done in Figma, with Photoshop used for final mockup compositing. For color, I wanted something that could be spotted from across a street while still feeling warm and approachable. Terracotta hit that balance since it's not a color you see everywhere, yet it reads calm and human and holds up across a truck wrap, a poster, and a cushions. The full palette paired it with muted golden yellow, warm cream, and espresso to keep the system grounded. The hardest part was visualizing the truck activation itself without being able to photograph a real one. Communicating the full environment with the spill-out seating, the lighting, the atmosphere required me to use ai to visual the whole but I was still able to create individual mockups on their own that make up the whole.
PROCESS & CHALLENGES
FINAL THOUGHTS
This project really pushed me to work across Figma and Photoshop in a way that felt genuinely integrated rather than choosing one and focusing all on that. While the brand system lived in Figma, the storytelling really came to life through Photoshop mockups as I was able to get all the smaller pieces of the whole that way. I'm proud of how cohesive the final system feels across different touch points and would love to see this in real life. If I continued developing CommonSpace, the next priority would be the truck environment itself playing around with the entire spatial layout, wayfinding, the full physical experience designed properly rather than approximating what it would look like with the help of AI. A campaign website or microsite and a more developed merch line would follow. However no matter what developments I may make I believe the foundation is strong and looks it's ready to be built out into something I could actually pitch to a city.
