Northeastern Weightlifting
Tools
Social Media
Industry
Club Sport
Year
2025 - 2026
Description
OVER THE COURSE OF LAST YEAR I WAS ELECTED AS THE SOCIAL MEDIA CHAIR FOR THE NORTHEASTERN WEIGHTLIFTING CLUB. WHERE I'VE BEEN MAKING GRAPHICS, VIDEOS, AND PROMO FOR THE TEAM. HAVING CONTROL OVER THE INSTAGRAM AND OUTWARDS COMMUNICATIONS PROVIDED ME WITH A LOT OF KNOWLEDGE ABOUT SOCIAL MEDIA.
ABOUT
NUWL is a young club only being around for five years, which means I stepped into a role that wasn't really established yet visually. There weren't any content archives oor real precedents that could hold up for a long time.nI was essentially building the brand from scratch over the course of the year. My responsibilities covered the full scope of social media management including: pre and post meet coverage posts, tryout campaign at the start of the year with posts and physical posters, fundraising content, nationals coverage, video editing, and day to day management and communications via instagram. I also organized the club's first ever team photoshoot where each team member was able to get multiple headshots that could also be used for future instagram posts. This shoot gave the team a real content library to work from the first time that could be used for years to come.
ABOUT
NUWL is a young club only being around for five years, which means I stepped into a role that wasn't really established yet visually. There weren't any content archives oor real precedents that could hold up for a long time.nI was essentially building the brand from scratch over the course of the year. My responsibilities covered the full scope of social media management including: pre and post meet coverage posts, tryout campaign at the start of the year with posts and physical posters, fundraising content, nationals coverage, video editing, and day to day management and communications via instagram. I also organized the club's first ever team photoshoot where each team member was able to get multiple headshots that could also be used for future instagram posts. This shoot gave the team a real content library to work from the first time that could be used for years to come.
A lot of the early work was just figuring out what the account visual language should be. I tested different post formats, experimented with graphic styles, and thought carefully about how individual posts would read both on their own and as part of the overall feed when looked at together. Carousel flow, grid consistency, and the font choices none of that was predetermined for me, so every decision was intentional. Of course there were posts before me that existed but they were all compeltely different from the direction I was trying to go in that it didn't lay the ground work but merely served as inspiration. The biggest constraint was content scarcity. Five years in, the club simply doesn't have a deep photo archive to pull from. That forced me to get creative, leaning into graphic-forward posts when photography wasn't available, and making the photo shoot a priority specifically to solve that problem long-term. The guidelines and visual associations I established this year will shape how the account looks going forward, which made every choice feel like it carried more weight than a typical social media post.
PROCESS & CHALLENGES
FINAL THOUGHTS
This role gave me real experience managing a brand's public presence under real conditions; tight timelines, limited resources, and an audience that actually cared about the content. Using the tools available to me, including the Northeastern media center, I was able to bring a level of production quality to the account that genuinely changed how the team presents itself to the world. Starting the photo shoot tradition is probably the thing I'm most proud of, it's the kind of infrastructure move that keeps giving after you're gone. While I won't be on the eboard this upcoming semester I'm still going to be working on graphics but for the next level, being the Club Sport Council which oversee's all the club sports including my own.
