Oh, Honey
Tools
Branding
Packaging
Industry
Food and Beverage
Year
2026
Description
(18+) A FULL PRODUCT DESIGN AND BRANDING SYSTEM FOR OUR BEVERAGE OH, HONEY WHICH IS A FLAVORED SEX ENHANCER WITH TWO VARIANTS, STICKY AND STINGER. SPANNING BOTTLE DESIGN, PACKAGING, ADVERTISING, AND REAL-WORLD APPLICATIONS.
ABOUT
Oh, Honey is a flavored sex enhancer built around honey. Not just as a flavor, but as the texture, the imagery, the attitude, all of it rooted in the bee and honeycomb universe and pushed as far as it could go. This was a two-person collaboration. My partner led typography and copy direction; I led the product design the bottle form, the label layout, the cap, and the visual system that carries the brand across every surface and we worked on advertisements together. This product is for adults looking for something playful, intentional, and aesthetically considered in a category that doesn't always prioritize design. Oh, Honey is unapologetic about what it is, it doesn't hide behind vague language or clinical packaging. The brand speaks directly and confidently to its audience as can be seen through the marketing. The product comes in two variants: Sticky and Stinger. The honeycomb-textured glass bottle is the centerpiece — a form that feels premium and unmistakably on-brand before you read a single word. Both flavors gets its own cap with flavor-specific personality: Stinger's reads as more sexual while Sticky's reads as more conversational. The hexagonal label carries the wordmark, bee icon, flavor name, and full back-label copy including directions and ingredients. The brand extends into a honeycomb wood box for retail packaging which carry the bee motif beyond just the bottle.
ABOUT
Oh, Honey is a flavored sex enhancer built around honey. Not just as a flavor, but as the texture, the imagery, the attitude, all of it rooted in the bee and honeycomb universe and pushed as far as it could go. This was a two-person collaboration. My partner led typography and copy direction; I led the product design the bottle form, the label layout, the cap, and the visual system that carries the brand across every surface and we worked on advertisements together. This product is for adults looking for something playful, intentional, and aesthetically considered in a category that doesn't always prioritize design. Oh, Honey is unapologetic about what it is, it doesn't hide behind vague language or clinical packaging. The brand speaks directly and confidently to its audience as can be seen through the marketing. The product comes in two variants: Sticky and Stinger. The honeycomb-textured glass bottle is the centerpiece — a form that feels premium and unmistakably on-brand before you read a single word. Both flavors gets its own cap with flavor-specific personality: Stinger's reads as more sexual while Sticky's reads as more conversational. The hexagonal label carries the wordmark, bee icon, flavor name, and full back-label copy including directions and ingredients. The brand extends into a honeycomb wood box for retail packaging which carry the bee motif beyond just the bottle.
The project was a genuine learning curve on the product design side. Neither of us had worked extensively in InDesign before, and designing typography-heavy label layouts for a beverage bottle with all the hierarchy, legal copy, and spatial constraints that come with it. It definitely pushed us to figure things out fast and get comfortable with the software. The more interesting challenge was figuring out how far the concept could stretch. We started with the bottle then had the idea about the the cap design. Then the box. Then the ads. Each expansion had to stay true to the honey world without becoming repetitive — the billboard copy ("You wish this was you… it can be.") hits differently than the ad that just says "You know how Sticky it gets." Same brand, different register. That range is what makes the advertising suite feel like a real campaign rather than one idea repeated eight times.
PROCESS & CHALLENGES
FINAL THOUGHTS
We believe the system is cohesive from bottle to billboard, and the concept never loses itself across executions — that's the thing we’re most proud of. The bee and honey world is rich enough that every touchpoint adds something new rather than just repeating the logo in a different format. The main thing I'd change is the realism of the packaging mockups. Right now the box and bottle composites read as designed rather than photographed things like the lighting and material aren't fully unified, so it's clear something has been placed rather than built. Learning 3D tools like Blender or Keyshot would close that gap and make the product design work look like it exists in the real world, not just on a screen. That's the next skill worth building for this kind of work.
